Disney Magic Kingdoms

Problem:

How to create a stronger social presence and increase engagement and community interaction with fans of the game.

Solution:

Create fun content containing CTAs for the audience to interact with social posts.

For Disney Magic Kingdoms, I collaborated with the Creative Agency Team at Gameloft Toronto to regularly create SNS content.

Disney Magic Kingdoms Food Cooking Tutorial Video

To celebrate Disney Magic Kingdoms’ 8th year anniversary, I made this video showcasing how to recreate some of the game’s most iconic and memorable food items in real life. By going through all the steps of how to make these items, it encourages players to also celebrate the game’s anniversary with us and potentially try making these culinary delights themselves.

Valentine’s Day Celebration

There was a CTA of sharing these Valentine’s Day Cards in the post with friends and loved ones. Hitting the share button on the post, increases the overall reach of the post and as a result brings more eyes to Disney Magic Kingdoms

Year of the Dragon Celebration - Redeem Code

Celebrating real-world holidays like in this post is a great way to boost engagement and positive player sentiment. This effect gets applied dramatically when giving back to the community with free content.

Pixar Fest Zodiac Signs

Players like to share details about themselves and feel like they can relate to characters of the game. Asking players to share what character they are based on their zodiac sign is an easy and fun way to boost engagement on this post.

Indiana Jones Update Trailer Voiceover

The voiceovers I’ve done seem to add an extra level of excitement to our video content for the Disney Magic Kingdoms player base. Players tend to enjoy this and it shows in the increased viewer retention on each of our videos including our Update Trailers and Update Spotlights. In addition to doing voiceovers for the Disney Magic Kingdom’s Event Walkthrough series, I also do a large amount of the in-game captures.